About the brand
Through our innovative healthcare plans, expert veterinary services, and unwavering dedication to excellence, we aim to be a trusted partner in every pet's healthcare journey. We strive to empower pet owners with the knowledge, resources, and support they need to make informed decisions about their pet's health and to provide them with peace of mind knowing their beloved companions are in good hands.
What I did
For this project I wanted to emphasize the importance of showcasing the bond between animals and their caregivers, conveying empathy, trust, and compassion. I wanted to create something that resonates with pet owners, and distinguishes the healthcare plan from competitors.
Along the way I explored different design directions, such as playful, modern, or sophisticated, to determine the most appropriate aesthetic for the brand. I ended up developing a logo that incorporates playful elements, such as paw print stylized into a heart to symbolize the love between owner and pet. The results creates a logo mark that is memorable, versatile, and instantly recognizable.

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